Wake Up and Smell the Coffee

(Dili, Timor-Leste) –On Wednesday, March 26, 2008, 7 pm at Motion Restaurant/Bar/Lounge, local NGO, Fundasaun Hari’i Au Metan, in partnership with Madison, WI, USA based 100% fair trade coffee cooperative, Just Coffee, presents the film, Black Gold, a powerful expose of the multi-billion dollar coffee industry.

Whether your fix is a double double or a designer latte, your coffee is not just a drink. It’s a global commodity. Second only to oil, the coffee industry is worth over $80 billion a year. We consume 2 billion cups of coffee a day. But, for a three dollar cup of coffee the impoverished Ethiopian coffee farmer gets three cents. Most farmers earn the price of one cup of coffee in a week.

Black Gold follows Tadesse Meskela, the Manager of the Oromia Coffee Farmers Co-operative Union, for two years as he struggles to save his 74,000 coffee farmers from bankruptcy. Meskela spends a great deal of time flying around the world meeting coffee buyers willing to pay farmers a better price set by the International commodities exchange.

“We were provoked to make a film about coffee after it was announced at the end of 2002 that Ethiopia was facing another famine. Twenty years earlier in 1984, people across the world had been motivated to respond to this crisis by giving aid. The difference this time was that coffee farmers were being caught up in this new food crisis while the global coffee industry was booming.

We wanted to urgently remind audiences that through just one cup of coffee, we were inextricably connected to the livelihoods of millions of people around the world who are struggling to survive,” stated the directors Nick and Marc Francis.

When Black Gold was Shown at Sundance Film Festival, an audience member immediately stood up during the Q/A and wrote a $10,000 cheque to build a schoolhouse for the children of impoverished coffee growers in the film. We do not know what the film will motivate you to do, but we invite you to find out.

Black Gold doesn’t urge you to give up your double espresso, or build a schoolhouse for that matter, but it will ask you to think before you drink, to start paying a fair price to farmers with your next cup.

For more information on Black Gold, visit http://www.blackgoldmove.com.

Restaurant & Lounge
Rua Caicoli
(just 200m west of the roundabout at the Mercado Lama/Stadium)

Contact Information:
Colleen Coy
670-736-2081, colleen@justcoffee.net


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s